We decided
to re-examine the benefits of email marketing for driving visitors to websites
in light of the increasingly digital nature of technology as well as shifts in
consumer attitudes and behaviour. Thus, our review of current studies reveals
that it continues to be a very crucial marketing tool. Here are the things we
discovered:
1 - The
channel with the greatest range
Despite
having billions of active users, social media still has a smaller marketing
reach than email. Compared to social media accounts, email accounts are more
prevalent and are used more frequently. There are currently 3.8 billion users
of social media and 4.1 billion users of email many business listings.
2 - Email
marketing continues to produce the highest ROI
Since quite
some time, email marketing has dominated the ROI rankings, and no other type of
marketing has yet to overtake it. The most recent statistics actually
demonstrates a rise in the rate of return over the past few years, going from
£32 for every £1 spent in 2017 to £42 for every £1 spent today. Nearly 75% of
internet firms think email has a good or outstanding return on investment.
3 - Email
increases sales
Increased
revenue is the ultimate goal of email marketing, and there is ample proof that
emails improve sales. Only 30% of social media users report purchasing a
product they clicked on in the previous month, even though 25% of them will
click on an advertisement. For email marketing, that number jumps to 60%.
According to estimates, more than 80% of US consumers will make a purchase
after viewing a product in an email, particularly if it includes a special
promotion.
4 - Email
promotes consumer loyalty
Email is the
best channel for sending targeted special offers and product suggestions due to
the growing use of personalization. More than 90% of customers prefer
businesses that send emails that are personalized and remember their interests,
preferences, and buying routines.
As a result,
email is now the major medium on which customer retention strategies are centre
for 80% of organizations, driving client retention. Importantly, maintaining
millennial and Gen Z clients requires delivering email that engages them. When
these individuals receive emails with content they deem valuable, 75% of them
are inclined to continue engaging with the company. This includes timely emails
that enable customers to watch videos, cast polls, watch videos, or follow
their fave businesses on social media business listings.
5 - Email
advertising works well on mobile
The movement
toward mobile represents one of the most significant changes in user behaviour.
Today, smartphones are the most popular way for users to access the internet,
and 53% of emails are accessed on the user's phone. No matter where a user is,
they can easily read emails, click links, and be taken directly to the landing
page when the website and email are both mobile-friendly.
Having
mobile friendliness offers the customer experience that the contemporary
consumer demands from the businesses they follow and makes mobile shopping
simple. Emails can be made more efficient by being optimized for mobile devices
free business listings.
6 - The
least expensive method of attracting new clients
When a
company sells low-value goods, specifically, the cost of acquisition might be
high and have a negative impact on ROI. Email is unquestionably the most
economical way to gain new clients when compared to other strategies. Email
costs roughly £7 per user in eCommerce, social media costs £15 per user, PPC
costs £18 per user, and direct mail costs £21 per user. Pound for pound, email
is the clear choice if you're trying to increase your consumer base.
According to
research, email marketing will still be an essential part of promoting business
in 2022. It is the most cost-effective marketing strategy in terms of customer
acquisition and return on investment (ROI); it draws in new customers while
also assisting in the retention of current ones; it is optimized to function
well on mobile devices, which consumers are increasingly using to access the
internet; and, most importantly, it can be incorporated into the cutting-edge
digital systems that provide the personalization that today's consumers expect
from brands that offer improved customer experiences.
The
advantages are considerably larger when email marketing is interesting, offers
clients real value, and directs them to website pages that are tailored and optimized
for them.
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