The New
Thomas Cook New Business, Same Sunny Heart
After the
original business collapsed in September 2019, a few committed former employees
were determined the legacy of Thomas Cook would find a new life.
Two months
later, Osun Tourism Group, the owners of Club Med, bought the Thomas Cook brand
along with the inimitable Sunny Heart logo - a symbol of joy and happiness, and
an important part of the business’ identity.
Those former
employees created a new venture - one that embodies the essence of the man
himself but brings it to bang up to date with the latest technology many business listings.
Our website
lets you package your own holiday. You go away when you want, for as long as
you want. And with thousands of hotels to choose from and more flight routes
and airlines than ever before, your well-deserved getaway can be whatever you
want it to be.
You can
contact us by phone or Live Chat every day, 12 hours a day - and if you’re on
holiday, you can reach us 24/7. You can even ask us to find your holiday for
you.
Thomas
Cook's History
The Inventor
of Package Holidays
The original
package holiday was a train journey from Leicester to Loughborough in 1841.
There were 500 passengers on board that day. And for most of them, it was the
first time they’d ever ridden a steam train.
People
crowded the streets, filled the windows, and packed onto bridges end route just
to get a glimpse of the carriage as it hurtled along the tracks at breakneck
speed. And when the train pulled into Loughborough, the intrepid travelers were
greeted by a brass band and throngs of cheering crowds.
The trip was
organised by Thomas Cook, who later wrote of the journey: “And thus was struck
the keynote of my excursions, and the social idea grew upon me.”
The 22-mile
package holiday cost a shilling and sixpence - about a day’s wages back then.
But financially, there was nothing in it for Mr Cook. Although he organised
repeat trips each summer for the next three years, he wouldn’t turn a profit
until 1845.
This initial
foray into tourism was a time of discovery. It proved that if travel was
convenient and accessible, more people would, in Mr Cook's own words, “go
beyond”. And “go beyond” they most certainly did.
For the next
33 years, he shuttled tourists up, down and around the country. He later
shipped travelers as far as Japan, India and the United States on a
222-day world tour he called 'China via Egypt'.
After Mr
Cook’s retirement, the company was passed on from son to grandsons, and in 1928
it ceased to be a family business. From that point on, it changed hands five
times, counting among its owners a Belgian train operator, a German bank and
even the British government business listings.
Like the man
himself, Thomas Cook moved with the times. Mr Cook’s lifetime saw the rise of
train travel and steamships. And he embraced both with enthusiasm. As time went
on, the business traded rail journeys for motor car tours and steamers for
flights, always finding new ways to help more people discover the world.
Thomas Cook
was the pioneer of trouble-free travelling. He was also the inventor of
convenient package holidays. And for us who work under his name in the new
business, his life was a legacy we hope to live up to.
An
"internationally significant" archive from one of the most famous
names in travel has begun to go online.
The Thomas
Cook collection features travel brochures from as early as 1858, a selection of
staff uniforms, and some 60,000 photographs.
Leicestershire
County Council said if all the boxes of diaries, letters, and other records
were laid out, it would make a line 250m (820ft) long.
The project,
funded by a £40,000 grant, will continue until April.
The entire
Thomas Cook archive was acquired by the county council in 2019, following
a nationwide bidding process to find a new permanent home for the collection.
The earliest
holidays were around the UK, with foreign holidays coming later
Thanks to
the project funded by the National Archives, items that can already be searched
online include staff magazines, volumes of contracts and agreements, and
historic travel brochures free business listings.
The oldest
brochure dates back to 1858 with the first continental brochures appearing in
1865.
Most of the
collection dates from around 1890, with samples from nearly every year being
kept.
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